ProHealth Connect
Great news!
Viking Village Foods now accepts Healthy Benefits+ cards. Shop local and use your grocery and OTC benefits with ease!
What Are OTC and Healthy Grocery Benefits?
Understanding OTC and Healthy Grocery benefits can be challenging because insurers use different program names, combine or separate benefits in various ways, and frequently redesign their supplemental offerings. This article clarifies the most essential points: what these benefits are, who qualifies, and how both members and retailers can access and use them through ProHealth Connect.
- OTC benefits = Insurance-funded allowances for non-prescription health items.
- Healthy grocery benefits = Insurance-funded allowances for nutritious food.
- Plans may combine OTC + Grocery into one flexible benefit card.
- Eligibility depends on the member’s health plan, not the store.
- Retailers can accept these benefits by enrolling with ProHealth Connect, which handles eligibility, item validation, and reimbursement.
ProHealth Connect is the leading acceptance platform for independents to accept OTC, grocery, flex, and wellness allowance programs across Medicare Advantage and Medicaid plans.
