Viking…Making A Difference

We believe in community. When you find yourself in a position to giveback and help people, we strongly believe you must take the lead. That’s why our grocery store is host to a wide range of events which benefit our community. We also assist groups and organizations with their fundraisers by selling them products at reduced prices to help raise their profits.

We are thankful for the commitment of so many in the area who make these events fun and help raise money for important reasons.


Make A Difference in Our Community

We invite you to find out more about some of the community events we host.

Frosty Fest
Airplane Ball Drop
Great Steak Challenge
Harvest Fest
Camping For Cans
Mitten Tree
Holiday Jingle Mingle


To make our stores comfortably accessible for everyone, we offer Caroline’s Cart in our Reedsburg store for those shopping with special needs children.

Caroline's Cart
We’ve also looked at and modified elements of our website content to comply within W3C – WAI (Web Accessibility Initiative) suggested formats to ensure access to all visitors who use adaptive equipment.

Our Weekly Ads are also available in a “Read View” format for people with this type of equipment, or anyone who finds it easier in this format.


When possible, we buy products that are produced here in Wisconsin. It’s a win-win situation for everyone. We believe in supporting the local business community and in the process we ensure a better future in our area.
Special from WisconsinWI Dairy
Local means less travel which creates a smaller carbon footprint and fresher perishable items.

Being an independent grocery means we can make choices that effect the lives of those around us in many ways.