COMMUNITY
VIKING…MAKING A DIFFERENCE
We believe in community. When you find yourself in a position to giveback and help people, we strongly believe you must take the lead. That’s why our grocery store is host to a wide range of events which benefit our community. We also assist groups and organizations with their fundraisers by selling them products at reduced prices to help raise their profits.
We are thankful for the commitment of so many in the area who make these events fun and help raise money for important reasons.
ACCESSABILITY
To make our stores comfortably accessible for everyone, we offer Caroline’s Cart in our Reedsburg store for those shopping with special needs children.
We’ve also looked at and modified elements of our website content to comply within W3C – WAI (Web Accessibility Initiative) suggested formats to ensure access to all visitors who use adaptive equipment.
Our Weekly Ads are also available in a “Read View” format for people with this type of equipment, or anyone who finds it easier in this format.
BUYING LOCALLY
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When possible, we buy products that are produced here in Wisconsin. It’s a win-win situation for everyone.
We believe in supporting the local business community and in the process we ensure a better future in our area.
Local means less travel which creates a smaller carbon footprint and fresher perishable items.
Being an independent grocery means we can make choices that effect the lives of those around us in many ways.
Fall 2024
Photographed: Val Herritz (First Weber), Kim Ellefson (First Weber), Tom Gavin (First Weber), Pam Coy (Viking Village Foods), Jacob Williams (Viking Village Foods), Gina Mitcham (Viking Village Foods), Kathy Schwartz (Baraboo State Bank), Pam Welch (Community First Bank)
Viking Village Foods was once again honored to cook for the Reedsburg School Districts Teacher & Families Welcome Back Kickoff for the New School Year Picnic. We brought in from retirement Bryan Yaeger & Mick Kneeland to help out. Pam Coy(Owner) & Jacob Williams(General Manager). Absent this year- Bill Pierce(Owner).
Thanks for letting us cook for you for over 21 years!
Looking forward to next year.
Summer 2024
This summer, Viking Foods Outdoor Grill had Wednesday Pizza by the slice sales and Friday cookouts with all proceeds going to the Summer Outdoor Adventure Club (SOAC). $2595.25 was raised! Thanks to all the patrons who came out to support these cookouts and this great group. Pictured from left to right: Larry Crawford, Viking Foods Asst. Store Manager; Gary Williams SOAC; Kim Lonetree SOAC; Mike Rocha SOAC; Kenzie Mitcham, cookout stand staff; Pam Coy, Viking Foods owner; Gina Mitcham, Viking Foods Store Manager. In the front: Savannah Dorn, Zayla Westphal and Zayli Westphal all cookout stand staff. Not pictured: Matt Wischmann, cookout griller.
The Rib Cookout on June 20th to benefit Creative Motion Dance raised $4,444.67 for dancers to go to Disney World and receive dance training from Disney dancers!
Winter 2024
Thank you, Pam Coy & Viking Village, for your support as a Lane Sponsor and donation of great gift baskets at the 22nd Annual Fish Family Fight Against Cancer Steak Feed & 9-Pin Bowling Tournament. We were completely overwhelmed by the amazing turn out.
Every year, you make the event such a special moment to gather, celebrate, remember, and donate to support the fight against cancer and we are so honored to have raised over $32,700! We could not do it without the generous donations from our lane sponsors, silent auction and raffle donors, gifts from friends, family, and strangers, and all of you who have become a part of the Fish Family.
Funds raised will go to support the research, development, advocacy, and services of UW Carbone Cancer Center and American Cancer Society, along with local patients and their families during their cancer journey.
Thank you for making the event another success and rallying around us once again. We’ll see you next year!
We love partnering with fundraisers like the Fish Family fundraiser for cancer research. – Pam Coy
Fall 2023
Presenting Craig Hillman who represents our Reedsburg Area United Fund a check for $1,717 . These are the profits from our Wednesday Pizza Sales & also Fridays Brat Stand that were held this summer at Viking Village Foods
Not present were our student workers Matt Wischmann, Savannah Dorn, Zayla Westphal & Aubrey Dorn.
L-R: Pam Coy Viking Owner, Craig Hillman United Fund and Larry Crawford Viking Foods assistant store manager.
Viking Village, thank you for the wonderful supply of oranges. It made the experiment in our science class extra fun! Prairie Ridge, Grade 5 – Science Class.
Summer 2023
Viking Annual Rib Cookout raised $5371.07 for St. Peter’s Lutheran School Athletics Department.
Spring 2023
Thank you for your donation to Wonewoc Center High School Staff Appreciation Week!
Thank you so much for your generous donation of a gift basket for St. Peter’s Silent Auction! It was a very popular item at the auction and helped to contribute to the auctions success!
Proceeds from the auction will be used to equip our team as they teach Bible School in Canada and bring much needed supplies to the community this summer!
Thank You Again!!
St. Peter’s Board of Missions & Congregational Services
On behalf of the Reedsburg Area Medical Center Foundation I would like to thank you for providing in store credit for food and supplies that were needed for the RAMC Foundation’s VetFest. Your commitment helps the Foundation make a difference in healthcare in our community and support local veteran’s organizations.
Our mission is to support the Reedsburg Area Medical Center and the Reedsburg Area Senior Life Center in going beyond the expected in healthcare. It is with contributions such as this that we continue to make a difference.
Thank you again for working together with us to make someone’s life a bit better.
Sincerely,
Ryan J. Shear, VP
Reedsburg Area Medical Center
Reedsburg Area Senior Life Center
Again, we thank you!
Girls with Goals
4th & 6th Grade Reedsburg Girls Youth Basketball
With sincere appreciation,
Linda Foreback
Winter 2022-23
Bake Sale During Frosty Fest 2-25-23
On behalf of Project Warm Hugs, I want to express our heartfelt gratitude for your support in our recent bake sale fundraiser. To Melody and Chris from Team Remembering Mallory, a sincere thank you for choosing our project and the countless hours of volunteering your time and energy to our cause.
To all the bakers who generously donated their time, effort, and delicious treats, thank you for your dedication and hard work. Your baked goods were not only scrumptious but also a testament to your generosity and goodwill. You truly made our bake sale a success, and we are grateful for your support.
To the community members who came out to support us, thank you for your enthusiastic participation and generous contributions. Your presence at our event and your purchases of the baked goods made a significant difference in our fundraising efforts. Your generosity and support mean so much to us, and we appreciate vour commitment to our cause.
We are thrilled to announce that thanks to your contributions, $1,592.00 raised from this event will allow us to continue to make a positive impact in our community. We will be purchasing tie-blanket kits needed to provide seven local hospitals the ability to provide these “Warm Hugs” to those that need a little extra during their visit or stay in the hospital.
Once again, thank you for our incredible support and generosity. We are honored to be part of such a caring and giving community.
Sincerely. Debbie Raupp
The award was presented to Senator Marklein and Representative Kurtz by WGA’s Mike Semmann, Pamela Coy, Co-Owner, and Mick Kneeland of Viking Village Foods in Reedsburg, WI.
State Senator Howard Marklein (R-Spring Green) and Representative Tony Kurtz (R–Wonewoc) were presented with “Friend of Grocers” awards from the Wisconsin Grocers Association.
The “Friend of Grocers” award is given to legislators who score highly on the WGA’s Legislative Scorecard of all legislators’ performance in the 2021-2022 Legislative Session. Lawmakers are graded according to their actions on certain issues that are especially important to the grocery industry, including: alcohol pickup and delivery, personal property tax repeal and several other key business issues.
Both have received numerous Friend of Grocers awards over the years and have been strong advocates for all small businesses through their efforts and leadership to repeal the personal property tax,” said Mike Semmann, WGA Vice President Government Affairs, who presented the award. “In addition, specific to the grocery industry, Sen. Marklein and Rep. Kurtz have provided exemplary constituent services to WGA members, and supported legislation that strengthened communities through enhanced marketplace competition.
Fall 2022
The First Weber Foundation presents a check for $5,509.00 for the Reedsburg Area Schools Activities Departments from their Steak Challenge Pre-Sale Tickets Match. Thank you for your amazing support year after year!
Front Row: Pam Coy (Viking Village), Paula Brandt (First Weber), Chelsey Steele (First Weber), Pam Welch (Community First Bank), Jacob Williams (Viking Village Foods)
Back Row: Bryan Yaeger (Reedsburg Area High School Athletic Director), Craig Knudson (First Weber), Marcie DeMars (First Weber), Val Herritz (First Weber), Larry Crawford (Viking Village Foods)
Reedsburg Viking Liquor recently held the Annual Holiday Jingle Mingle Tasting & Bourbon Auction on Friday December 2nd, 2022. Each year Viking Liquor gets awarded an undetermined number of Rare Bourbons that are not regularly stocked items. Every December, Viking Liquor hosts this event which includes, free food & drink samples, raffles, and the bourbon auction.
This year’s event raised an astonishing $35,291.41. Viking Village Inc. decided to split the profits and awarded both the Reedsburg Food Pantry and Reedsburg Area Helping Hands a check for $17,645.70.
So much work that goes into this event all year long and then to have the outcome be so worth it makes me feel like we’ve made a difference. We would also like to acknowledge the Reedsburg Fire Dept. and a big thank you Gavin Bros. Auctioneers who are here to assist every year.
Pictured (l-r):
Belinda Bowers (Reedsburg Area Helping Hands), Rita Mead (Reedsburg Area Helping Hands), Alisha Johnson (Viking Liquor Manager), Ann Seamonson (Reedsburg Food Pantry), Cassi Swanson (Viking Liquor Assistant Manager), Jacob Williams (Viking Village Inc. General Manager).
Summer 2022
Pam Coy and Larry Crawford of Viking Village Foods present Brenda Statz of Farmers Angel Network, center, with a $6,921.71 check of the proceeds from the store’s Aug. 31 Kretschmar Rib Cookout on Sept. 7.
Thank you so much for bidding on my pig. I hope to see you join us next year.
Thank you,
Owen Ryczeke
Viking Village Foods,
Thank you for coming out to the 2022 Juneau County Youth Livestock Expo and buying my reserve champion steer, Merle! It was a great moment to do so well with a steer that I raised on my farm. Your support means so much to me as I continue to improve my herds genetics for the future!
Thank you again for your support!
Ethan Lulich
Viking Village,
Thank you so much for not only buying my steer but bidding and buying others animals too. Your support means the world to us.
Sincerely,
Dravin Robinson
Dear Viking Village,
My name is Emelyn Lisi and I’m writing to thank you for buying my animal at Juneau County Youth Livestock Expo. your support means so much to me so I just wanted to say thank you.
Sincerely,
Emelyn Lisi
Viking Village,
Thank you so much for bidding on my lamb at the Juneau County Youth Livestock Auction! It really helps me out for next years project! And thank you for coming to support the Youth!
Sarah Schiller
Dear Buyer,
Thank you so much for coming down and supporting the Juneau Cunty Fair. I hope you had a great time. I would also like to thank you for bidding on my steer, hope to see you next year.
Sincerely,
Olivia Olson
Dear Ms. Coy,
Thank you so much for bidding on my lamb! I’ve raised sheep my whole life and I try to put as much hard work into each and every lamb I raise. I love working with my sheep and your support of my project means a lot to me. It’s really awesome to see that hard work pay off.
Thanks again,
Elizabeth Colwell
Dear Viking Village,
Thank you for bidding on my Market Lamb this year at the animal auction at the Juneau County fair. I got $7.50/lb with your help. You also bought my brothers lamb. He sold for the first time this year and had a great experience.
Thanks again,
Marshall Reiman
Dear Buyer,
Thanks for coming and supporting the Juneau County Fair. I would also like to thank you for your bidding on my sheep. I hope you had a great time.
Sincerely,
Gavin Obon
Thank you Viking Village for buying my sheep Durango. I am 10 years old from Camp Douglas. This is my first year selling sheep. The money from him will go to college funds. I will be selling other sheep at Elroy and Juneau hopefully next year!
Sincerely,
Fletcher Keimun
Dear Viking Village,
Thank you for buying my market chickens at the Juneau County Fair Meat Sale.
Sincerely,
Katelyn McCann
Viking Village,
Thank you so very much for bidding and buying my steer at the Juneau County Livestock Sale. This was my first year showing and selling a steer and I plan to use the money on future projects and half in my college fund! Thank you again for making my first year amazing!
Ryan Degner
Dear Viking Village Foods,
Thank you so so so much for purchasing my market barrow, the Grand Champion market hog at the Juneau County Fait, I’m in disbelief that he brought $11/lb, but I’m so beyond grateful. Thanks for all the support over the years and making my last year so special!
Sincerely,
Deena Degner
Dear Viking Village,
Thank you for buying my grand champion market goat.
Taylor Wilcox.
Dear Pam,
Thank you for sponsoring The Champion Any Other Fowl trophy at the Sauk County Fair.
Thank you,
from Tucker Even
Dear Viking Village,
Thank you for buying my pig Ruger. I really appreciate your support and generosity. I plan to use tha money from the sale for the next years project and for college.
Thanks again for buying my pig!
Madison Klemm
Thank you for sponsoring my Grand Champion Goat Showmanship trophy!
Sincerely,
Katie Fry
Thank you Viking for supporting and helping me with my fair steer.
Emily C.
Dear Uncle Nick,
Thank you for sponsoring my trophy at the Sauk County 4H fair.
Brayden G.
Thank you for buying my dairy steer. It was my first year showing and I had a lot of fun.
Laura Yanke
Viking Foods Little League teams season pizza party. It was a tough season for a young team but a great foundation for future professionals! Obviously they have fun as seen here! – Pam Coy
Congratulations to the Varsity Team who won the Team Varsity Championship! There were over 80 team and 1500 shooters that competed. The top five varsity shooters make up the Team score and included 8th grader Ethan Lynch (98 tied for 4th), Senior Allen Foege (97 tied for 8th), Junior Bo Schuppner (97 tied for 8th), Sophmore Ryan Vodak (95 tied for 23rd), and Senior Ben Moran (91 tied for 88th). One of our JV shooters won the individual Men’s JV Championship. 8th grader Sawyer Roloff shot a 97 to win the Men’s JV Championship.
Spring 2022
We had Pictures with the Easter Bunny at Viking Foods Saturday, April 9th We asked for donations for the Reedsburg Area Food Pantry and we received this shopping cart full of donations! Pictured is Ann Seamonson, Food Pantry and Larry Crawford Viking Foods Asst. Store Manager
