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Family Owned & Operated Grocery Since 1975

At Viking Village Foods we strive to bring you quality products which include many items that are grown and produced locally right here in Wisconsin.

This local mindset also shows in the way we do business with a commitment to the communities we serve and a belief we can make a difference.

Our goal each day is to give you our customer, the very best shopping experience possible.

Quality, Value, Service and Selection
…it’s the VIKING WAY

OPEN 24/7

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Store Events Calendar

What’s Coming Up

Events, Sales, Fundraisers and more!

REEDIKULUS DAYS

Reedikulusly priced cookout Friday, July 28th 9am-3pm.
Reedikulus Cookout

SAMPLINGS

At Viking Liquor Store Reedsburg July 28th & 29th.Samplings at Viking Liquor

BALL DROP

32nd annual event for kid’s. Friday & Saturday, July 28th & 29th.Airplane Ball Drop

What's New in our Store

What’s New

New features and layouts in store for you!

NEW SALAD BAR

Loaded with fresh selections daily from 8am to 7pm.

New Salad Bar

FROZEN WALL

Shop our back freezer aisle – 51 doors full of choices.

New Frozen Foods Department

NEW HOT BAR

Self serve – choose what you like and how much.

New Self Serve Hot Bar

Tastes of Summertime

Summer Flavors

Cookouts, picnics & outdoor fun!

Viking Recipes
Store Menus
Healthy Tips
Coupon Policy
Rebate Program
Services
Employment

Are you ready for summer?

Make It The Best

Set yourself up for a wonderful summer.

GRILLING SEAFOOD

A healthy choice that tastes amazing when grilled.

Grilling Seafood

BEAT THE HEAT

Tips for staying cool and hydrated this summer.

Beat the Summer Heat

GRILLING TIME

Do you have the tools to take your grilling up a notch?

Grilling Time